Product Characteristics:

Supports multi-million customers behavioral data analysis:

·Flexible data format transform and multi-data source compatibility
·Data cleaning function, data distributing analysis and integrality analysis
·Categorizing function of standard time window, and customer behavioral character variables
·Customer segmentation supports multi-dimensional segmentation, tree model segmentation and
RFM segmentation
·Customer character analysis, migration analysis, cross analysis and customer value analysis
·Supports modeling programs based on GLM regression theory, segmentation distinguishing data
framework and NN analysis method
·Standard model optimization program, based upon development-test- optimization process in
order to establish efficient and stable model
·Standard scoring generation procedure – tests reliability, consistency, sensitivity and
efficiency of scorecard
·The output of CDS includes two parts: one is consumer behavioral analysis report（Hd-hoc）,
directly ready for for business-level decisions; the other is arithmetic output of character
variables, consumer segmentation and model scoring, used for other product systems (such
as CDS).